The proliferation of smart phones makes everyone clutching one of these devices an unwitting journalist.
A simple search on YouTube garners dozens of results from people who captured a few seconds to several minutes of the atmosphere on East College Avenue on Saturday.
So what exactly is ? If the images captured are an accurate description, it's nothing more than drinking, fighting, dancing, shouting and stripping.
In perhaps the most dramatic video, a photographer for the Daily Kent Stater, Philip Botta, straps on a GoPro camera and documents his coverage of the event.
Warning: these videos contain graphic language. Viewer discretion is advised.