Yes, of course, the cost of First Energy's naming rights to the stadium for 17 (or is it 20) years should be public. Will this cost raise our electric rates?

This reflects First Energys waistful use of electric rates . This is no more then a shaimless and needless self promotion. Its not like i could go any where else for service.

with a Power Utility Commission head who used to work for FE in charge of letting increases pass, who knows if the naming rights will be on our bills?

My auto insurance is through Progressive. When Progressive bought the naming rights to Jacobs Field, my rates did not go up at all.

People are worrying about nothing.

maybe, but First Energy has a history of passing their costs on to customers.
I for one am saddened that the stadium we built is now named for Ohios worst polluter. It would be better as Budweiser stadium!

I heard it was like 100 million dollars...they said it on the radio, so the info must've been leaked.

First Energy will pay $6 million per year for 17 years = $102 million. First Energy reported to investors in November that profits were down 20% compared to the previous year because of declining demand and competition from other companies. So, you can be sure that regulators and consumer advocates will be watching that the cost of naming rights isn't passed onto First Energy customers through rate increases.